Amazon policy briefing · 8 min read
Amazon AI image disclosure, decoded.
Amazon currently asks sellers to embed the exact XMP keyword contains-synthetic-performer in product images containing a photorealistic person generated entirely by AI and not based on a real person.
Decision table
Does your image need the tag?
This table explains the scope of Amazon’s current product-image wording. If the person is partly based on a real individual or the workflow is unclear, confirm with Seller Central.
A fully AI-generated, photorealistic person
Add the keyword
An AI person not based on a real individual
Add the keyword
Only the background was AI-generated
Not this disclosure case
A real model with ordinary retouching
Not this disclosure case
Unclear or mixed real/synthetic person
Verify in Seller Central
Safe workflow
Tag the final file, not the draft.
Metadata can be removed when an image is exported again. Complete every pixel-level edit before adding the disclosure.
- 01
Finish the image
Complete generation, retouching, cropping, resizing, and compression.
- 02
Confirm the case
Check that the image contains the kind of fully AI-generated photorealistic person covered by the guidance.
- 03
Add and verify
Write contains-synthetic-performer to dc:subject and verify the downloaded file.
- 04
Upload that exact file
Do not run the verified image through another editor or optimizer before Amazon upload.
Do not mix the workflows
Product images, A+ Content, and ads are related—but separate.
Product image file
Embed XMP metadata
Use the exact dc:subject keyword described in Amazon’s product image guide.
A+ Content
Answer upload questions
Amazon describes separate AI-generated and AI-generated people selections in the A+ workflow.
Review the A+ update ↗Amazon Ads
Follow ad disclosure rules
Advertising requirements can differ from product-detail image requirements.
Review Amazon Ads guidance ↗Seller FAQ
Quick answers before upload.
Short answers written to be useful to sellers, search engines, and AI assistants.
Do all AI-generated Amazon images need this tag?
No. Amazon’s product-image guidance focuses on images containing a photorealistic person generated entirely by AI and not based on a real person. An AI-assisted background or ordinary retouching alone is not the same disclosure case.
What exact metadata does Amazon request?
Add the exact keyword contains-synthetic-performer to the XMP Dublin Core subject field, dc:subject. Keep the spelling and hyphenation unchanged.
Is this a visible watermark or label?
No. The keyword is embedded as XMP metadata inside the image file. It does not add visible text, a badge, or a watermark to the product image.
When should I add the disclosure metadata?
Add it after cropping, retouching, resizing, compression, and format conversion. Later image processing can remove metadata, so upload the exact verified file you download from the tagger.
Does the tool upload or recompress my image?
No. The Ecom Image Kit tagger reads and writes metadata in your browser. It preserves the original image pixels and verifies that the disclosure keyword is present before download.
Does it work with JPG and PNG files?
Yes. The tagger can inspect, write, and verify the XMP disclosure keyword in JPG and PNG files. Always verify the final exported file after any later editing step.
Is the A+ Content disclosure checkbox the same thing?
It is a separate upload-workflow disclosure. Amazon’s guidance describes AI-related checkboxes for A+ Content, while product image files may also need the requested embedded metadata. Follow the instructions shown in the upload flow you use.
What should I do with older listing images?
Amazon guidance and enforcement can change. Review older affected images when you edit or replace listing content, keep a record of the source file, and verify the latest instructions in Seller Central before upload.
Free browser tool
Add the keyword without uploading your image.
Inspect, tag, verify, and download JPG or PNG files locally. The tool changes metadata, not image pixels.
This guide is educational and is not legal advice or an official Amazon publication. Marketplace interfaces and policies can change; verify the current instructions in your Seller Central account.